Peter Egbert Cadbury, the founder of Westward Television died 17 April, 2006, aged 88, was a scion of the chocolate-making dynasty. He was born 6 February, 1918, the elder son of Air Commodore Sir Egbert Cadbury, DSC, DFC, a First World War ace who shot down two Zepellins over the North Sea from his Sopwith Camel, and went on to become a managing director of Cadbury Bros, the predecessor of Cadbury Schweppes. Egbert was in turn a grandson of John Cadbury, a Quaker who had started business as a tea, coffee and cocoa merchant in Bull Street, Birmingham in 1824. John's sons Richard and George (Egbert's father), developed a formula for chocolate in 1866 and went on to build Bournville, the company village near Birmingham which pioneered decent working and housing conditions for employees. He married firstly, in 1947, Benedicta Bruce, by whom he had a son and a daughter. The marriage was dissolved in 1968.
He married 2ndly, in 1970, Mrs Jennifer Morgan-Jones (nee Jennifer Mary Victoria Hammond-Maude, b. 14 August, 1945, daughter of Michael Hammond-Maude and the former Rosamond Patrick); they had a son - Joel Cadbury, the restaurateur -and were divorced in 1976. He married 3dly, in 1976, Mrs Jane Mead, by whom he had two more sons. He is survived by his wife and 5 children.